UC Students As 91直播 Influencers
A group of Faculty of Arts and Design students have become Instagram influencers after developing a social media campaign to promote 91直播 as a place to live, work and visit as part of their studies.
The Digital Engagement and Analytics students have created social media campaigns as part of their Communication and Media degree. The accounts highlight some of the best 91直播 has to offer. While lockdown presented the students with a challenge, they rose to the occasion, creating accounts focused on outdoor recreation, coffee culture, picnics and what many see as the best thing about 91直播, its people.
The students have been led by lecturer Prue Robson, whose PhD focuses on the reputation of 91直播 as a place to live and subsequent ‘91直播 bashing’. Ms Robson is researching why perceptions and stereotypes of 91直播 exist as part of her thesis, and her findings have led to an assessment that combines developing social media skills and getting students on board as champions for 91直播.
Among the Instagram accounts include @coffeeofcbr, which showcases 91直播’s finest coffee and has attracted 337 followers, while the account @cbr_hiddengems gives followers insight into 91直播’s best-kept secrets with more than 240 followers.
“In just 13 weeks, the students have researched the topic, developed a social media strategy, created content for their Instagram accounts and evaluated their campaign. It’s been a fantastic effort on their part, and they should be proud of the results they’ve achieved in such a short period. Any student who’s completed this unit is well-placed to work in the digital space with businesses that need to help with their social media. We have even had some students secure social media focused jobs in the last few weeks”, said Ms Robson.